For paid traffic agencies
Your ad generates the lead. Deliver what comes after the click.
The client only sees sales. With Bolten, your agency delivers the system that replies to the lead instantly, tracks which ad it came from and sends the sale back to Meta Ads. All under your agency's brand, billed every month.
No credit card · No setup · No fixed monthly fee
Why it makes sense for a paid traffic agency
- Prove the ROI of your ads with the source of every lead and every sale, not just cost per click.
- See where the sale got stuck: whether the lead got a reply, which stage it stopped at and who was handling it.
- Recurring revenue that doesn't depend on ad spend: the client keeps paying for the software even if they pause the campaign.
- Campaigns that learn: the sale goes back to the Pixel and Meta optimizes for buyers, not just clickers.
Suggested funnel for paid traffic
Ad leads → AI screening → Sales → Proposal → Won. Leads who don't buy now go to “To contact” and come back in the follow-up. You build it once and replicate it for every traffic client.
What goes into the paid traffic package
The tools that close the loop on every ad, under your agency's brand.
Conversions
Each ad gets an origin phrase. The lead enters the funnel already tagged, and the dashboard shows leads and sales by source and by stage.
Meta Ads (Conversions API)
When the lead becomes a sale, the event (Lead or Purchase) goes to the Meta Pixel. You can check every send in the Executions tab.
AI Agent
Replies to whoever clicked the ad within seconds, 24/7, qualifies them and hands off to a salesperson when the lead is ready.
CRM + WhatsApp
Every new contact becomes a card in the funnel, and the service queue distributes leads among the client's salespeople.
How you deliver it
From the ad to the sale sent back to Meta
The step by step your agency follows for each paid traffic client.
Build the traffic template
Funnel, lead fields and price, just once. Then replicate it for every client through the template link.
Connect WhatsApp and AI
The client joins through your link and connects their number on the official API, without losing the app on their phone. Bolty writes the agent's prompt.
Tag the ad sources
Create one phrase per campaign. The platform generates the WhatsApp link with the message ready to paste into the ad, the bio or the website.
Send the sale back to Meta
Enter the Pixel ID and the Meta token. When the lead reaches Won, the conversion is sent automatically.
What your agency keeps
Sample package for a paid traffic client
CRM with 2 users, Conversions and AI Agent.
Platform cost
per client/monthYou charge the client (example)
US$ 97.00
Your margin
US$ 70.00
per client, every month
Example in the model where you bill the client, using Bolten's minimum prices. You set the final price. If you'd rather have Bolten bill (available in Brazil only for now), you keep 70% of the price (US$ 67.90 in this example).
Already selling to paid traffic clients
Paid traffic agency with 7 years in the market. Uses the CRM under its own brand to retain traffic clients: charges R$ 90 per user plus R$ 250 for setup, and the package already runs at 6 of its 25 clients.
Propositus · Paid traffic agency
R$ 90
per user/month
6 of 25
clients on the CRM
“I set up my brand and domain and validated the model in practice: R$ 500 in ads generated 42 leads and 2 sales. My R$ 197 plan is the best seller and I already have a pipeline to close more.”
Verit Sales · Traffic manager
42 leads
from R$ 500 in ads
R$ 197
best-selling plan
Frequently asked questions
Does it work with Google Ads and other sources?
It works with any source that sends the lead to WhatsApp: Meta, Google, your website, the Instagram bio. You name each source and create the matching phrase. Automatic conversion sending currently goes to Meta (Conversions API).
What if the lead doesn't send the origin phrase?
You can turn on logging of untracked conversations: every new message becomes a lead in the CRM, tagged as untracked, so nothing gets lost.
What do I need from the client's ad account?
The Pixel ID and an access token generated in Meta Events Manager. See the step-by-step guide.
How much should I charge the client?
You decide. Some agencies charge for the CRM per user plus a setup fee, and some include the software in their management fee. The platform's minimum cost is in the table above.
Deliver what comes after the click.
Set up your agency's platform today and offer CRM, AI and conversions to your paid traffic clients.
No credit card · No setup · No fixed monthly fee